Marketing Jobs in Scotland
Marketing / Advertising Jobs in Scotland
Marketing has changed dramatically over the past ten years, the days of mailing out information, attending trade shows and even taking out half page advertisements in newspapers has passed its expiration date. Today, important news, views or updates are communicated via Social Media / Digital Marketing. Look at the popularity of Twitter, Facebook, LinkedIn etc, they all have loyal followers who expect to be updated, via these platforms, on Headlines, Top Stories etc.
Typically this means that the skill set of the average Marketers has also changed, employers are looking for people who will be, just as, creative but also have the ability to engage with their audience, and build up a loyal following that will promote their brand automatically. This marketing strategy is fundamental to the success of many organisations.
If you are looking for jobs in Marketing, you can expect to see these types of jobs advertised;
Advertising jobs
Client Account Manager
Direct marketing jobs
Event marketing jobs
International Insight Client Manager - Pharmaceuticals
Marketing analyst jobs
Marketing assistant jobs
Marketing communications jobs
Marketing coordinator jobs
Marketing director jobs
Marketing executive jobs
Marketing manager jobs
Online marketing jobs
PR jobs
Product Merchandisers
Proofing and Copywriting Administrators
Senior Account Manager
If you are looking to study marketing at University, some of the courses you might consider are;
To succeed in this industry, you need to be able to understand consumer’s spending habits and trends in the marketplace. The successful Marketer will track their competitor’s presence and maximise on all advertising and PR opportunities. There is a saying that any publicity is good publicity.The job of a Marketer is totake responsibility for implementing and owning campaigns targeting existing customers, and new business prospects. Launching products and being able to project manage will help to differentiate you from other Marketers so you need to be able to communicate effectively and be organised. Negotiation is a vital part of the role as you will be working with organisations, either in your own business network, or customers worldwide.
Event organising and sponsorship can be an important aspect of the Marketer’s job, some organisations have entire departments focusing on these tasks. In addition to it being a revenue generator, it can be critical to a new product launch.
Typically, you would need to have knowledge of how to use the social media platforms, as mentioned before, Twitter, Facebook, LinkedIn, Stumble Upon, Digg, Delicious, MySpace, Bebo, YouTube etc. Social Media activity should be included in any marketing plan to ensure you are communicating with the correct demographics and target audience. This should be done in addition to other marketing streams.
If you wish to start working in this industry, but have no experience, we suggest that you do some voluntary work. Not ideal, as it may involve working for no salary, but if the goal is to secure work in this sector, then it can be a worthwhile task. Look at your Top 10 companies you would like to work for, phone and speak to the Marketing Director / Manager and offer your services. Set your boundaries, i.e. you will offer your services free of charge for XYZ days, weeks, months etc. simply to gain experience. There needs to be something in it for you, and also the organisation.
Alternatively, if you are registered with a recruitment agency, speak to your Consultant and ask them to get you work in a marketing department. Be flexible and start networking when you are working. If you are persistent and very clear about your objectives and goals, you will succeed. The most important thing is to have the correct attitude.
Scottish Jobs On The Net have excellent working relationships with recruitment agencies and employers throughout Scotland, so bookmark this page to ensure you are kept up-to-date with Marketing / Advertising vacancies throughout Scotland.
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